The Impact of Social Media in Dermatology

Currently, social media has notably changed how people view medical education and career paths. Dermatology, a highly competitive specialty, has attracted more attention from medical students, thanks in part to social media platforms like Instagram and TikTok. These sites have not only made dermatology more visible but also changed how future applicants view dermatology residency.

Before, medical students had to rely on elective clerkships and shadowing experiences to learn about the specialty. Now, with just a few clicks, they can follow well-known dermatologists who share real-life cases, videos of procedures, and insights into their daily work and life. While many dermatologists use these platforms to teach about skin issues, some focus more on the cosmetic aspects of the specialty.

The growth of aesthetic dermatology on social media has led to an increasing belief that dermatology is a lucrative and glamorous field. Videos showing cosmetic procedures, like botox and filler injections, have attracted students to dermatology, sometimes without fully understanding the medical and surgical sides of the specialty. Although aesthetics play a significant role, dermatology also includes complex medical issues, such as skin cancer and autoimmune skin and hair disorders.

In the past years, dermatology residency programs have experienced an increase in the number of applications. According to the New York Post [1], over the past five years, applications have increased by 50%, making dermatology the second-most competitive medical specialty. The interest for this specialty could be attributed to social media, the attractive high salaries and work-life balance.

Eventhough social media platforms can create unrealistic expectations about dermatology residency, it has provided a space within the derm community to share experiences, give advice and to educate. Moreover, it has created a support network for students from diverse backgrounds, offering opportunity to connect with mentors and peers, learn about research options, seek guidance, and become familiar with the field.

Social media has undeniably transformed the way some perceive dermatology as a career. As interest in dermatology continues to grow, it is essential for aspiring dermatologists to gain a well-rounded understanding of the field beyond what is portrayed online.

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Reference:
[1] Kato B. The new “it” career for gen Z? young skincare fanatics lead the “dermfluencer” trend. New York Post. November 19, 2024. Accessed February 16, 2025. https://nypost.com/2024/11/19/lifestyle/gen-z-skincare-fanatics-make-dermfluencer-the-new-it-career/.